Complimentary Educational Seminars – February 2017
10 Best Practices To Maximize Your Store Experience & Sales
Friday, February 24, 2-3pm
Make 2017 a year to remember when it comes to delivering memorable customer experiences and outstanding sales in your one-of-a-kind store! From delivering red carpet customer service to strengthening your inventory management to identifying the key areas in your store to strengthen consumer engagement and sales, Nicole Reyhle will share 10 of her best tips in helping you to achieve retail success in 2017 and beyond. Everything from customers to employees to marketing to merchandising and more will be discussed, as well as the latest and greatest insight from industry leaders and resources will be revealed.
You’ll walk away with practical, how to steps on implementing these best practices into your store right away – helping you not only learn what the best practices in retail are but also leave with the tools you need to bring these tips to life. To help make 2017 your best year yet, this is a seminar not to miss!
Nicole Leinbach Reyhle is the Founder and Publisher of Retail Minded and author of the book Retail 101: The Guide to Managing and Marketing Your Retail Business.
Energize Your Website with Digital Ads
Saturday, February 25, 2-3pm
This past spring, Google once again changed things – now only showing advertisements on the first page before you have to scroll down to see the organic listings. It appears as if Google expects you to pay to be listed. Facebook also adopted a pay-to-play model a couple of years ago. Imagine if Facebook showed you the exact same information every time you went to their site – would you keep coming back? Probably not. The reason why people visit Facebook is because every time they go there, new content is displayed to them.
Even Amazon shows you new content on each visit. What makes you think your site is any different? (it isn’t!). If you are not showing new information every time a visitor comes to your site, they probably won’t come back. But, you can actually entice people to return to your site with advertising also! Re-targeting ads can help get customers to return to your website. This informative presentation will show you how to drive people to your site with digital ads, keep them engaged once they come to your site, and get people to return to your site with ads that “re-target” previous visitors.
Greg Jameson is the best-selling author of Amazon’s Dirty Little Secrets.